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Our story

Our
story

Our story

Visual is a farming management software for companies and farmers. We offer tools to organize data, to generate reports and to have real-time information in order to allow these companies and farmers to reduce costs and increase productivity. The company, which started in 2014, helps clients all around the world and in our first 4 years it reached the digitalization of 13% of Spain’s surface. Nowadays, our headquarters are located in Rafelbuñol (Valencia) in an eminently agricultural zone, where we were born, surrounded by citrus and orchard.

History of the founding

The idea of providing farming management services based on SaaS occurred to the sisters Lucía and Mercedes Iborra after observing for more than 15 years the management models of the companies that audited in traceability and food security with NormaAgrícola, entity with a certificate accredited by ENAC and one of the first companies to certify GLOBALGAP in Spain. In addition, they saw that the agricultural crisis required a modernization of the production systems as the farmers faced a series of problems that went from inclement weather to soil degradation, pest infestations and diseases, operational inefficiencies and performance errors.

That is how Visual was born, offering farming technology solutions that addressed several critical points that affect millions of farmers. Lucía and Mercedes acquired this compromise with dedication and effort, considering the love that they have for agriculture as a third generation of farmers and having dedicated all their professional life to this sector. Throughout these years we have created a team of experts, of people committed with our values and we have made alliances with the most relevant companies of the sector, to offer the farmer the best technology.

Culture

Visual works to create a culture of multidisciplinary companies, young and with an innovative approach. As a part of our compromise with diversity and inclusion, we are creating a work space where equality, listening and learning are priorities. We feel proud of encouraging a good work environment where the opinion of everyone matters, after all, Visual is defined by the people that form it.

We help members of our team to grow in their current roles and to specialize in new technologies, at the same time as offering people without previous work experience the opportunity of progressing in the technical roles.

And, of course, we are always searching for new people that want to change agriculture and contribute to the use of responsible and sustainable natural resources to join our team.

Compromise with the world that surrounds us

It is expected that the world’s population surpasses the 10 thousand million mid-century, which means a bigger demand in healthy food, fairly and sustainably produced. To achieve this goal, the intelligent solutions of AgTech that we develop will be the tools to optimize agricultural activities, to minimize waste and to offer the required farming management. Efficiency, productivity and sustainability define us.

Efficiency with a data compilation, a milestones record and simplified activities. Ensuring efficient operations, less costs and better display of all that happens in the field at any moment.

Productivity, thanks to real-time information, allows companies to make technical and commercial decisions planned and researched. The improvement in efficiency influences directly the quantity and quality of the crop’s performance, combined with the reduction of the operations costs, results in a greater productivity for the companies.

Sustainability when transforming agriculture, combining the knowledge, the digitalization and the innovation with a deep respect for the world that surrounds us, to preserve and take advantage efficiently of the natural resources that we have available (water and soil, mainly).

As entrepreneurs in the agricultural sector, we are committed to satisfy the farming necessities of today managing the resources for the future and to help to develop a safe and profitable agriculture for all. Because of this we are proud to be part of the Endeavor network, which encourages the effort of entrepreneurs of high impact in society and the collaboration between them.

More news from us

Visual is a farming management software for companies and farmers. We offer tools to organize data, to generate reports and to have real-time information in order to allow these companies and farmers to reduce costs and increase productivity. The company, which started in 2014, helps clients all around the world and in our first 4 years it reached the digitalization of 13% of Spain’s surface. Nowadays, our headquarters are located in Rafelbuñol (Valencia) in an eminently agricultural zone, where we were born, surrounded by citrus and orchard.

History of the founding

The idea of providing farming management services based on SaaS occurred to the sisters Lucía and Mercedes Iborra after observing for more than 15 years the management models of the companies that audited in traceability and food security with NormaAgrícola, entity with a certificate accredited by ENAC and one of the first companies to certify GLOBALGAP in Spain. In addition, they saw that the agricultural crisis required a modernization of the production systems as the farmers faced a series of problems that went from inclement weather to soil degradation, pest infestations and diseases, operational inefficiencies and performance errors.

That is how Visual was born, offering farming technology solutions that addressed several critical points that affect millions of farmers. Lucía and Mercedes acquired this compromise with dedication and effort, considering the love that they have for agriculture as a third generation of farmers and having dedicated all their professional life to this sector. Throughout these years we have created a team of experts, of people committed with our values and we have made alliances with the most relevant companies of the sector, to offer the farmer the best technology.

Culture

Visual works to create a culture of multidisciplinary companies, young and with an innovative approach. As a part of our compromise with diversity and inclusion, we are creating a work space where equality, listening and learning are priorities. We feel proud of encouraging a good work environment where the opinion of everyone matters, after all, Visual is defined by the people that form it.

We help members of our team to grow in their current roles and to specialize in new technologies, at the same time as offering people without previous work experience the opportunity of progressing in the technical roles.

And, of course, we are always searching for new people that want to change agriculture and contribute to the use of responsible and sustainable natural resources to join our team.

Compromise with the world that surrounds us

It is expected that the world’s population surpasses the 10 thousand million mid-century, which means a bigger demand in healthy food, fairly and sustainably produced. To achieve this goal, the intelligent solutions of AgTech that we develop will be the tools to optimize agricultural activities, to minimize waste and to offer the required farming management. Efficiency, productivity and sustainability define us.

Efficiency with a data compilation, a milestones record and simplified activities. Ensuring efficient operations, less costs and better visualization of all that happens in the field at any moment.

Productivity, thanks to the real-time information, allows companies to make technical and commercial decisions planned and researched. The improvement in efficiency influences directly the quantity and quality of the crop’s performance, combined with the reduction of the operations costs, results in a greater productivity for the companies.

Sustainability when transforming agriculture combining the knowledge, the digitalization and the innovation with a deep respect for the world that surrounds us, to preserve and take advantage efficiently of the natural resources that we have available (water and soil, mainly).

As entrepreneurs in the agricultural sector, we are committed to satisfy the farming necessities of today managing the resources for the future and to help to develop a safe and profitable agriculture for all. Because of this we are proud to be part of the Endeavor network, which encourages the effort of entrepreneurs of high impact in society and the collaboration between them.

More news from us