Frequently asked
questions.

VisualNACert is a field data management platform built on artificial intelligence for the agrifood industry. Founded in 2014 in Rafelbunyol, Valencia, it now manages more than 4 million hectares and works with over 400 companies. We train models on our own agronomic context and on each client’s data — we do not sell generic models.

FertiPRO calculates the fertilisation rate by plot, combining soil, water and organic matter analysis, and generates reports compliant with Royal Decree 1051/2022 ready to submit. Traceability is automatically linked to the digital field logbook and the fertilisation plan.

CSRD (the Corporate Sustainability Reporting Directive, EU Directive 2022/2464) requires large companies to report their environmental and social footprint. VisualNACert generates CSRD reports automatically from the data you already record: carbon, water and energy footprint per kilo produced, with no double entry.

Yes. The mobile app works online and offline. It captures data in the field even with no signal and syncs automatically once the connection returns — nothing is lost.

A standard implementation is 12 weeks. For cooperatives the average is three months. We start with a contained pilot and scale in layers — there are no 18-month migrations.

No. VisualNACert is the agronomic data layer that connects to your ERP, CRM and BI through a two-way API. Your current stack stays in charge; we give it back actionable field data and pass on what it needs for invoicing, purchasing or reporting.

Nine: vine, citrus, arable crops, vegetables, tropical fruit, stone fruit, tubers, olive groves and nuts. Each with its own cycle, pests, diseases, optimal windows and specific regulations.

Yes. We integrate with My John Deere and other fleets, air-blast sprayers and application equipment. Interoperability runs both ways: VisualNACert sends orders to the machinery and receives telemetry in real time.

Results vary by sector. Measured examples: −27% in administrative costs per member (cooperatives), −35% impact from weather events (fruit and vegetables), −22% in overall losses (processing industry), +18% productivity per hectare. The framework for assessing ROI before investing is explained on the blog.

Spain is our main market. We also serve France, Italy, Portugal and the Netherlands. Latin America is in phase 2.

We do, at our experimental farm in Horta Nord, Valencia, and with real client data. We do not test models on a computer: we test them in the soil, with tomatoes, in real weather. Every algorithm passes through those five hectares before it reaches the platform.

Lucía Iborra and Mercedes Iborra, who founded the company after more than 15 years at Norma Agrícola, a fruit and vegetable certification body. VisualNACert is recognised as an Innovative SME by Spain’s Ministry of Science, Innovation and Universities, and under the España Entrepreneurial Nation strategy by the High Commissioner.

Visual works with any type of crop, adapting to each client’s needs and specialisms. It is used by cooperatives, growers, advisers, industry, input manufacturers, protected variety managers and livestock companies.

There is no usage limit on area. Clients can register all their plots without restriction.

Yes. The Visual team is available to give a presentation tailored to your specific interests and needs.

Yes. VisualNACert provides training and ongoing support to help the client succeed.

You can get in touch through the website form, by phone or using the contact details on the page.

There are different solutions suited to different types of organisation and crop, from basic management through to more advanced.

Visual is open software, ready to meet specific business needs through customisation.

Yes. All information recorded in Visual can be exported to Excel in an organised format.

Yes. Visual supports a tiered structure for working with parent and subsidiary organisations, at both organisation and warehouse level.

There are Administrator, Master, operator, farmer, field team and quality technician users. Their permissions depend on daily tasks and specific needs.

Yes. User roles and functions can be customised to suit the business.

Yes. Visual stands out for its connectivity platform and web services. Any ERP, CRM, BI or database can connect and integrate information.

Yes. Visual supports this type of connection to record irrigation and fertigation data.

Yes. My John Deere has chosen Visual to connect machinery. FEDE integration will be available soon.

You can consult chill hours, growing degree days, rainfall, daylight hours and evapotranspiration, with history from 2013.

We measure accumulated hours below 7 ºC, with each chill hour being one hour under that temperature.

We measure accumulated degree days against a 12 ºC threshold, with each degree day being one degree of mean temperature above that threshold.

Once the plot is created, the rainfall index is available, calculated in litres per square metre accumulated daily.

You can see the forecast for your plots from the app, and check weather conditions anywhere in the world.

You can consult NDVI (vigour index), LAI (crop growth) and NDII (plant water stress), available on maps from both web and app.

Visual has a satellite image every 5 days, and keeps them all in the archive.

You receive a notification on your phone about new images, including any significant changes.

Images are available as soon as the plot geometry is registered, along with the full archive.

You can consult history from December 2016, with comparisons and charts in the satellite report.

Yes, as long as you have downloaded the working area beforehand.

They show crop condition, identify problem areas and generate information for fast, sound decision-making.

Visual has a plant health information service with crop-specific recommendations, PDFs and history from 2016. You can create your own product lists.

Visual updates the products authorised by the Spanish Ministry of Agriculture monthly, automatically.

Visual offers multiple search criteria, reports, filters, interactive maps and field logbooks.

They are kept in the archive for consultation when needed, which is useful during audits and inspections.

Visual automatically generates a complete field logbook with the fields required by the main European standards, letting you choose which sections to include.

One click downloads all the logbooks for a given grower or a specific plot.

It downloads in Word, Excel or PDF, branded with the company logo.

The farming app is downloaded from the Play Store (Android) or the App Store (iOS).

Yes, the app works both online and offline.

It is updated monthly with continuous improvements.

You will get notifications from the app store prompting you to update to the most recent version.

From the app store (iOS or Android), by tapping the Update button.

Visual still works on earlier versions, but installing the latest is recommended to benefit from all the improved features.

Visual builds decision maps to suit your needs: kg/ha, food safety, fertiliser units/ha, harvest progress, and so on.

Visual has a built-in GIS geoportal, giving you control over what information is shown.

Visual handles the automatic annual SIGPAC update, performing the intersection and retrieving block, plot and enclosure data.

You can upload .dxf, .shp or similar files, or use your smartphone GPS to register crop units.

No. The maps adapt to your needs so you can analyse information in one click, with simplicity as the guiding principle.

Earliness maps show which plots are due for harvest weekly or monthly, including their current state.

Yes. You can plan inspections, seeing the current day’s visits and their results on the map.

A traffic-light colour system: green (interval elapsed), amber (less than a week), red (more than a week).

Yes. By selecting crop units by parameters (grower, crop, variety) you can export them to .shp files.

Yes. Visual’s geoportal supports OGC standards, giving access to WMS and WFS services.

The support team walks you through it step by step until you understand how Visual works.

Many clients move from basic to advanced solutions, adding new features as their needs grow.

Yes. Many clients prefer in-person training, and it is available depending on circumstances.