The newsroom.
Recognition, projects and company milestones from VisualNACert. What we are achieving alongside growers, cooperatives and research centres.
Economía 3 round table
Profitability, water and generational renewal: VisualNACert joins the Economía 3 round table on the challenges facing agrifood
Mercedes Iborra (VisualNACert) took part in the Economía 3 round table on profitability, water and generational renewal in the agrifood industry.
Savia Rural no. 11
Mercedes Iborra, lead interview in Savia Rural: rural AI is not about data, it is about interpreting it
Mercedes Iborra takes the lead interview in Savia Rural on artificial intelligence in rural areas: fertilisation, irrigation and pest control.
SECH conference · carbon balance
VisualNACert presents a real citrus carbon balance case at the SECH conference
VisualNACert presented a real citrus carbon balance case at the SECH conference, verified by AENOR against ISO 14064.
Citrus Forum 2026
Citrus Forum 2026: precision citrus growing sets the direction for the industry
What was debated at Citrus Forum 2026 in Valencia: why precision citrus growing and agronomic data are already setting the industry's direction, with VisualNACert.
DemoAlmendro 2026
100 critical decisions: what DemoAlmendro 2026 made clear about almond orchard profitability
At DemoAlmendro 2026, Mercedes Iborra (VisualNACert) explained how fertilisation, irrigation and crop protection decide almond orchard profitability.
II Iberian Olive Growing Congress
The growing system decides the mill: digitalising the olive grove, debated at the II Iberian Olive Growing Congress
At the II Iberian Olive Growing Congress 2026, Mercedes Iborra (VisualNACert) argued for olive grove digitalisation as the basis of mill design and scale.
KM ZERO podcast · episode 54
Mercedes Iborra, guest on the KM ZERO podcast: generational renewal and AI in farming
Mercedes Iborra (VisualNACert) features in episode 54 of the KM ZERO podcast, on generational renewal and AI in farming.
Food Changemaker Awards 2026
Mercedes Iborra receives the Food Changemaker 2026 award for her contribution to data-driven farming
Mercedes Iborra, co-founder of VisualNACert, receives KM ZERO's Food Changemaker 2026 award for applying artificial intelligence to soil, climate and irrigation.
From data to decision
From data to decision: how VisualNACert digitalises potato growing
The full journey of the MeléndezXOrigen project: what is measured, how decisions are made and what results it leaves in the field.
Finalists at BeRurals Teruel
VisualNACert, a finalist at BeRurals Teruel: technological innovation with rural impact
An initiative driving rural innovation and giving visibility to the projects transforming the countryside.
Meléndez x Origen · second harvest
Meléndez x Origen and VisualNACert: a second harvest of technology, traceability and support
The second joint season consolidates the precision agriculture model applied to potato growing.
Forbes · SMEs changing the world
VisualNACert recognised by Forbes among the Spanish SMEs changing the world
Forbes includes VisualNACert in its 2025 list for applying innovation and technology to more sustainable farming.
Winners of the SantanderX Challenge: DANA Challenge
VisualNACert AgriRecover, winner of the SantanderX Challenge: DANA Challenge
Our agricultural damage assessment solution, recognised by Santander X among the initiatives accelerating recovery after the DANA storm.
LIFE GleanSmart
GleanSmart: innovating in the reduction of food waste
We are part of the LIFE GLEANSMART project with a digital platform to cut waste at source.
Mercedes Iborra, Women StartUp Awards
Awarding and making visible: that is the question
Mercedes Iborra, co-founder of VisualNACert, recognised at the Women StartUp Awards for her career in agricultural technology.