Mercedes Iborra, guest on the KM ZERO podcast: generational renewal and AI in farming
Mercedes Iborra Broseta, co-founder of VisualNACert, featured in episode 54 of the KM ZERO podcast, published on 15 April: 40 minutes of conversation with Catalina Valencia Zuluaga under the title "Technology and agriculture have to go hand in hand, they cannot be separated".
In the conversation, Mercedes Iborra — third generation of a farming family — discusses generational renewal, artificial intelligence and genomics applied to the land, and why the agrifood industry can today offer genuine technology careers to attract young talent.
You can read the full account of this conversation — including the reflection on AI and genomics, and on which professional roles this transformation opens up — in the blog article.
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